NathanSocial Media Strategy
After the tornado was finally over, the humane societies and animal control groups decided to make use of social media. They went on using Facebook and created several pages namely “Animals Lost & Found from the Tornadoes in Alabama on 4/27/11.” They were aware of just how powerful social media can be so they knew they needed to use it.
Social Media Knows No Bound
The social media use reached out to borders that surpassed the Alabama state. A person from Connecticut was able to help two dogs that had been discovered in Homewood, Alabama to meet again with the owner and some other person from New Zealand stumbled upon photographs of her lost dogs and could match them with images of the photos of found pups on the Facebook page. All in all, about 100 animals could be reunited with their families using this social media platform. So what was in store for Mason and his family?
No Trace Of Mason
It had been about a month that passed after the tornado hit and still Mason the terrier mix was nowhere to be seen. Mason’s family was living in distraught and fear that they would have to go on without him henceforth. They were contemplating on just ending the search for him. Neither the social media pages nor the animal shelter could find the missing pup…
No Hope Lost
There are so many folks who find no difficulty in moving on from losing their pets but not Mason’s family. Many people see their pets as just another animals but there are so many people who consider their dogs or cats as an actual member of the family. It was very fortunate for dear Mason’s family to not lose hope and keep the search for him, active.
The Last Search
Three weeks had passed since the Tuscaloosa–Birmingham tornado had left immense destruction on NorthSmithfield in Birmingham. During this time, Mason’s family made a decision that they would go and check the remains of their demolished home one more time. They were nearly losing a home but thought that they needed to try once more to search for their dog.
Something on The Porch
So what do you think the family ended up uncovering in the debris of their old home? The family was expecting to find only rubbish and piles of remains that the tornado had left after sweeping through their old home. They did not have much hope to find anything worthwhile so when they noticed something on the porch, they could not believe their eyes…