Content writing has emerged as one of the most popular freelance jobs in India. In fact, for some people, it is their dream job. And why wouldn’t it be? Content writers can work from home, formulate their own schedules, work as much or as little as they please. However, not all content writers work as freelancers. Since content writing is required in every industry, there are plenty of full-time content writing jobs in Delhi, Mumbai, Bangalore, and other major Indian cities.
But the question remains, what does it take to become a successful content writer? Apart from relevant work experience and subject knowledge, there are essentially a few important skills that every content writer should possess. Let’s take a look:
Master Different Writing Styles
Each style of writing has its own characteristics. Hence, it is important for content writers to master different writing styles. For instance, blogging is personal, helpful and friendly. While the news is delivered in short with informational paragraphs. Ad copy is short while white papers are long. But all of these come under content and practicing different styles only makes a content writer more skilled. Therefore, the demand for their work also increases.
Write Original Content
Every article, blog or any other form of content that is published under your name, should be original. While this may sound challenging, considering that there are thousands of published content on the same subjects, it is not impossible. A good content writer can bring their own voice, a distinctive perspective, or shed new light on an otherwise overused topic.
Content writers need to carry extensive knowledge of CMS platforms like WordPress. Also, the constant change in the search engine algorithm requires knowledge of SEO. The basic knowledge of HTML will also be helpful in terms of presenting your content the way you had imagined it. Remaining up to date with the latest industry trends is also something every successful content writer should do.
Pick Unique Subjects
Since the content industry is so massive, it can be difficult to pick ideas and subjects that are unique. That being said, content writers have the talent to bring a new perspective to an otherwise common subject. Content writers should be familiar with the creative process of finding a subject, title as well as an angle to write about a subject. In most cases, this process is done in a team setting. So for freelancers, it is essential to understand their audience as well as research keywords before writing anything.
Social Media Savvy
Social media is a great tool for advertising yourself as a brand. It is a great way to talk to experts from your industry, as well as build your audience. As you gain more and more followers, your content will be shared more as well. Hence, staying active on social media is sure to bring in more readers and amplify your reach.
We live in a digital era where there is an ample supply of websites publishing web content in different forms and styles. As a result, content writing jobs are increasing in numbers. Searching for content writing jobs in Delhi or any other major city in India will surely bring up thousands of options for you to choose from. Just remember to master these skills and recognize your writing style. Good luck!