A New Perspective

He immediately carried himself and his whole demeanor changed. He had a fresh air of confidence about him and carried himself with a more graceful posture. “I have totally changed. It’s not me!” Jose said. He could not wait to approach some of his favorite locals and test his new look with them.

The Test To See Who Recognized Him

Looking like a stylish hipster, Jose Antonio approached some of the cafes and restaurants nearby where most of his camping at night took place. The waitresses hollered and cheered for him. One even gave him a big double thumbs up! Apparently, they knew exactly who he was but then some people did not…

What The Locals Said

One of Salva’s employees was videotaping the entire makeover and the “test” in the streets afterward. On camera, this man pulled up on his moped and said, “No! Josette?” in disbelief when he saw Jose. Some other guy did not recognize Jose either, but once he did, remarked, “Where’s your Ferrari?” Jose laughed and patted his bag still so very happy. Then, Jose Antonio walked to a nearby bar to see a familiar waiter…

The Waiter

This particular waiter had been an acquaintance for so many years. He went up to the bar where he worked and ordered a Budweiser. He waited in excited anticipation, but the waiter said nothing. When he came back to check on Jose Antonio, Jose said, “Do you not recognize me?” The waiter looked again and pondered for a half a minute. “I do know you now!” he yelled finally. Jose left after he finished his beer to go around the town some more still with a smile from ear to ear.

The Women

A woman knew it was him straight away and gave Jose Antonio a big hug. She pulled on his shirt and told him she couldn’t imagine this new look even if she tried. She seemed incredibly happy to see him looking clean and cut. Another woman said, “Very, very handsome,” to which Jose replied, “Thank you very much.” Finally, the video was complete and was now posted on the internet for all to see. The repose and comments were as anticipated.

Going Viral

Salva took the video and posted it on the salon Facebook homepage. It got 2.3 million views and was shared 28,395 times on just Facebook alone, not including the other social media outlets it was seen on. “It wasn’t just a change of look. It changed my life,” Jose Antonio said. It wasn’t long before Jose’s video got the attention of some very important people…