The Refined Idea

After brainstorming and discarding endless ideas, the idea for What3words was subsequently formulated at the back of an envelope. Sheldrick covered the map of the world with a grid consisting of fifty-seven trillion squares, each about 3 meters (10 feet) in size. Then each of these squares was granted a thread of three random words, providing each square with its unique identity.

Word Combination

It took them approximately forty thousand words and their different combinations to cover all the squares on the grid of the world. A few examples of these combinations are, “Sulk. Held. Raves.” which indicates a location inside the Whitehouse. The biggest achievement of this app is its accuracy.

Profoundly Precise

For instance, if you want to navigate within the Whitehouse, you will be able to do that with this app. “Takes. Ritual. Skins.” takes you to the kitchen whereas “Pump. Reveal. Firmly.” will take you to the library, in fact, it is so precise that out of the 57 trillion squares, six of them are in the Whitehouse library alone, so it can point out a particular section within the library.

Not Global Yet

What3Words is not the universal navigation tool yet, however, it is slowly but surely catching up. In Mongolia, the app is used by postal services for executing deliveries. Also, Lonely Planet utilizes this app to acknowledge geographical attractions. Plus, Mercedes Benz has combined this app with its car navigation system.

Marvelous Growth

The What3Words company now has over a hundred employees at its headquarters in London or “Filled. Count. Soap.” which points to the front door of their office. The employees are constantly working hard to improve and develop this system even further. Their goal is to become the ultimate mode of communication between people for pointing out locations.

Emergency Services

The emergency services crew believes that What3Words is the perfect tool for making their job more effective. The app will eliminate the uncertainty of where they need to go, pointing them to the precise location, exactly like in Jess’ and her friends’ case. There are approximately thirty-five UK emergency services that are already signed up with the app.