It takes an insane amount of brain and brawn to manufacture a car that is both efficient and luxurious. Engineers and designers need to be in sync when they come up with new concepts for cars. Road cars and racing cars could never fit in the same box. So it is highly important to think of not just the look and feel of a car, but also the practicality of it all. Here are some car concepts that have terribly missed the mark.
Scion FR-S – So Close, But So Far
Toyota’s brand Scion put out some smaller cars like the xA and xB that were targeted to appeal young buyers and customers. The brand wanted to shift their aim to a new set of clients, aiming for the young and hip with this sports car. They introduced the FR-S. What the release of xB, Scion was doing exceptionally well. The cubic car trend among Japanese carmakers was really doing well all around despite looking like vehicular dumpsters. But Scion needed a statement. Scion wanted people to: Scion Exec 1: “We should totally build a sports car!” Scion Exec 2: *spits out drink* “Oh my god you’re right. We should totally build a sports car!” The FR-S was then manufactured. It went on having a very low appeal from customers as the change in design did not appeal to people who loved the edgy looks of the previous cars. People wanted the raw, cutting-edge look of the previous designs so the FR-S was a flop. But people above 6’6 love the car as it is incredibly spacious and nice to drive.